California Residents’ Rights
We operate within the realm of evolving digitization where data lies at the core of the business we conduct.
It is imperative to derive pioneering insights, to innovate new products, services, and solutions, and to adopt a scientific approach to excel with our marketing and advertising services.
Valasys Business adheres to the regulations of the California Customer Privacy Act (CCPA) (effective from 1/1/2020, officially called AB-375) to mitigate the risks associated with the collection, processing, and movement of personal data of customers. We are committed to complying with the data protection law CCPA and are making minor adjustments to our privacy policy.
This privacy document for California residents is an addendum to the privacy policy of Valasys Business and applies to all our website visitors and users who are residents of the state of California.
Types of Personal Data Collected
The personal information collected by Valasys Business falls under the following categories:
- Identifiers: This dataset comprises real names, postal addresses, online identifiers, Internet protocol addresses, and other similar identifiers.
- Search Histories: This dataset includes the search history and browser history of customers.
- Electrical Data: This data includes details of customers derived from call recording software.
Why do we collect and process information: how we are using it & what the purpose of this information is.
The collection of personal data is an essential element of client relationship management. Valasys Business assures you of collecting and processing your personal data in predefined and lawful ways for the following purposes:
- To fulfill our objective of elevating our advertising and marketing services to new heights.
- To precisely target our marketing niches and develop our services according to our customers’ expectations.
- To meet the evolving research habits and expectations of customers and provide them with what they want by hyper-personalizing our services.
How Do We Collect & Process Information?
Your personal data is among the most important business assets for us. Having an enhanced understanding of our customers ensures that we are adequately able to address their needs. This helps us in meeting or exceeding customer expectations. We assure you that our methods for the collection and processing of personal information are lawful and in congruence with the norms of CCPA.
We employ a Customer Relationship Management (CRM) tool for the collection, organization, mapping, preparation, analysis, and activation of personal data.
We collect the data in the following steps:
- We determine what information we want to collect. The data is collected only if it is permissible under CCPA guidelines.
- We can track personal data up to 12 months old.
- We store and organize your personal data in CRM and then further process it.
- We analyze the data and implement insights driven from data analysis.
Methods by which Customers can request to access, change, move, or delete their personal data
Customers can request access to their personal data, ask to change or upgrade it, and even request to move or delete it. The requests can be submitted to the email address [email protected] or electronically through the website by filling out the “Don’t Sell My Personal Information Form”.
Valasys Business is committed to delivering disclosures through email or electronically as per the request of the customers.
Method for Verifying the identity of a person who submits a request
Valasys Business is obliged to ensure that we employ rational security procedures whenever a request is made for access, upgrade, or deletion of personal data. Additionally, we must also ensure that the “Do Not Sell My Personal Information” request comes from the customer.
The identity of the data subject is verified by matching the email address of the customer, and if it is the same one from which the opt-in request was made.
We do not process any requests regarding the personal information of our customers unless we are 100% sure of their identity. If we fail to authenticate the identity, we refuse to give anonymous persons any say over the personal information and may ask for additional information to validate the identity.
Sales of users’ Personal Data & how Customers can opt-out of the selling of their Data
As per the CCPA statute, a “sale” of personal data means that data is exchanged directly for money or similar valuable consideration. Valasys Business reserves the right to sell, rent, disseminate, transfer, or communicate the personal information of customers orally or in written format to third-parties for monetary or commercial purposes such as cross-context behavioral advertising.
As the draft regulations of the attorney general of California under CCPA mention, Valasys Business ensures that it abides by CCPA’s opt-out requirements.
Steps to Opt-out of the Processing of Personal Data
Step 1: Customers can submit a “Do Not Sell My Personal Information” request by clicking on a link with the same name. The link has been provided on the homepage of our website. We allow any user who is a resident of the state of California to opt-out of selling their personal information using this link.
Step 2: Fill in the details in the form such as your name and email address so that we can verify if it’s you who has made the opt-out request and hit submit.
Step 3: Alternatively, you can also drop us an email at [email protected] for us to process your opt-out request.
Note: You can opt-out of your data being sold by Valasys Business using both desktop or mobile devices.
Non-discriminatory Practices to Ensure Equal Treatment for the residents of California
Abiding by section 1798.120 of the CCPA, Valasys Business is accountable not to discriminate against its customers who are residents of California just because they choose to exercise the rights they are entitled to under CCPA.
Valasys Business assures customers’ rights to exercise opt-out of collection or monetization of personal data whenever they wish to.
Customer Rights under CCPA
Valasys Business is obliged to protect your data privacy. We hold ourselves accountable and demonstrate compliance with the latest international data protection regulations.
The following is a list of customer rights under CCPA:
- The Right to Access or Disclosure of the Personal Data
- The Right to Erasure or Delete Personal Data
- The Right to Data Portability
- Right to opt-in for Personal data processing & restriction of Data Processing i.e. Right to Opt-Out
- Right to being prohibited from discrimination having exercised their right pursuant to CCPA such as the right to opt-out of gathering or monetization of their personal data.
Customers can exercise their right to notice for personal data, right to access, right to opt-in or opt-out, right to deletion of data & right to equal services & prices by contacting Valasys Business electronically or dropping us an email at [email protected].
Disclosure
Valasys Business reserves the right to amend its privacy notice at any time at our discretion. We can also disclose individually identifiable information on specific government requests & if any.